This isn’t the first time I have written about shampoo. Brother Steve and I have openly questioned the legitimacy of the shampoo industry in previous posts. Well, this morning, I noticed that the not-so-cheap bottle of shampoo my wife bought recently claimed that the shampoo was “self-adjusting”. At first I didn’t think anything of it because it was too early in the morning to process anything and because I’ve become numb to outrageous advertising claims anymore. But after letting it sink in for a moment, I thought about how nice using this shampoo would be because I wouldn’t have to make any “adjustments” while using this shampoo like I must be doing unknowingly with all the others – this fancy shampoo would take care of any adjustments by itself. What the ….???
(And for those who follow closely, yes, this shampoo had Australian Tea Tree Oil in it).
June 23, 2009 at 11:14 am |
Reminds me of a comomerical I saw several years ago (funny, I don’t remember what it was for but I do remember the tag line)–the commercial had a bunch of cigar smoking executives sitting in a board room obviously from sometime in the 50’s and they were in disbelief over somethiing but as it ended one said to the other “The next thing you know they’ll be buying water”.
Anything can be sold if properly “marketed”.