From the Pabst website:
“What’s next for us? Wine coolers? “Hard” lemonade? Peach beer? No thanks. The only trend we’re interested in is the one we started over 160 years ago: To brewing unpretentious, uncompromising beer that quenches local tastes year after year. And while the import drinkers are down at the gym, working on their six-packs, you can bet our consumers are hard at work on theirs, too – twelve cold, crisp ounces at a time.”