Is it possible to have dumber ads than Miller Lite? What morons. This is an actual line from the ad with the annoying, not-remotely humorous guy from Scrubs. Miller Lite is “the yin and the yan, the bada and the bing of light beer.”
Can’t you just imagine a group of Madison Avenue admakers — sitting around a conference table, all wearing black mock turtlenecks and interesting-people glasses — coming up with this? Do any of them drink beer? No. They drink white wine spritzers or scotch — the drink preferred by people who want to seem sophisticated. They think that such stupidity appeals to those of us who drink beer because they’re certain that we’re stupid.
They’re stupid. And so is Miller for continuing to go with those ridiculous ads.